Our story
Two founders, one shared vision.
JO + IA
At the heart of JOIA are Joëlle and Ladivia, two women united by one vision: to elevate the art of movement and redefine the way we experience well-being.
Their paths, though different, share the same foundations, a passion for Pilates, a pursuit of excellence, and a deep belief in the power of human connection.
Together, they have shaped JOIA into more than a studio: a living experience that embodies Quality, Authenticity, and Community.
Rooted in the practice of Reformer Pilates, JOIA reimagines the studio experience through an approach that blends technical mastery, authenticity, and care.
Every element, from the precision of instruction to the ambiance of the space, has been thoughtfully designed to cultivate alignment, balance, and presence.
Each session takes place in an open and refined environment, equipped with state-of-the-art Merrithew Reformers, offering the highest standards of performance, comfort, and guidance.
JOIA goes beyond Pilates to cultivate a sense of belonging — uniting people through shared experiences, inspiring events, and a genuine spirit of community.
Our values
Quality
We are committed to excellence in every aspect, from the precision and certification of our instructors, to the quality of the classes and the overall client experience.
Every detail matters at JOIA.
Community
We believe well-being is amplified when shared. We cultivate a warm, inclusive, and inspiring environment where connections are built, support is mutual, and every member feels they belong.
Authenticity
Authenticity is at the core of JOIA. We stay true to our values, our identity, and our people, ensuring that every experience reflects sincerity, trust, and genuine care.
Ladivia
Graduate of EHL Hospitality Business School, Ladivia is an entrepreneur with a strong background in brand strategy, business development, and hospitality management.
As co-founder of JOIA, she plays a central role in defining and implementing the company’s long-term vision. Her responsibilities include overseeing brand positioning, strategic partnerships, marketing and communication, and leading the studio’s growth and expansion plans.
With a sharp business mindset and deep interest in wellness, Ladivia brings a dual perspective — one that balances operational excellence with a strong focus on client experience and community building. Her goal: to ensure that JOIA is not only a high-quality wellness space, but also a brand with clear values, a solid foundation, and long-term potential
Joëlle
Passionate about movement and the mind-body connection, Joëlle discovered Pilates and instantly fell in love with its precision, depth, and transformative power. Guided by a modern and mindful approach, she became STOTT PILATES® certified and has since dedicated herself to sharing the practice with authenticity and purpose.
As co-founder, she defines the studio’s vision and ensures it comes to life through exceptional coaching, a strong community, and an authentic client experience. At JOIA, Joëlle leads the coaching team, curates the studio’s Pilates offering, and oversees training and continuous development. She ensures that every class reflects JOIA’s core values: quality, authenticity, and community.
Her mission: to bring JOIA’s vision to life every day — through mindful movement, expert guidance, and a genuine connection with every client.
JOIA STUDIO.
Discover our two destinations in Switzerland, where JOIA.’s philosophy comes to life.